8 signs someone isn’t truly sorry (even if they’ve already apologized)

When someone says, “I’m sorry,” we often accept it without question.
After all, why apologize if they don’t mean it, right?
But human emotions aren’t always that simple–apologies can be empty, insincere, or even used as manipulation.
The good news? Spotting a hollow apology isn’t as hard as it seems!
There are 8 clear signs that reveal when someone’s apology isn’t genuine, no matter how convincing it sounds.
This isn’t about being cynical—it’s about understanding behavior and protecting yourself from false remorse.
Let’s go right in and uncover the truth behind the words!
1) Lack of eye contact
You know the saying, “the eyes are the window to the soul”?
Well, it’s not far from the truth. In fact, eye contact is one of the most powerful forms of non-verbal communication.
When someone apologizes, they should be able to look you in the eye. It shows that they’re being sincere and are ready to face the consequences of their actions.
On the other hand, if they’re avoiding your gaze, it might just be a sign that they’re not genuinely sorry. They could be feeling uncomfortable, guilty, or just plain insincere.
Of course, this isn’t a hard and fast rule. Cultural and personal differences can affect how people use eye contact. But generally, lack of it during an apology can be a red flag.
So, keep an eye out for it!
2) Their words and actions don’t match
I’ve always believed in the saying, “actions speak louder than words”.
I learned this lesson the hard way when a friend of mine kept letting me down, despite their constant apologies.
Every time they messed up, they’d apologize profusely, promising it would never happen again. And every time, I’d forgive them, believing in their remorse.
But over time, their actions didn’t change. The same mistakes were repeated over and over again. It became clear to me that their apologies were just empty words. They weren’t truly sorry.
The lesson here? If someone’s actions don’t match their words, it’s a clear sign that their apology may not be genuine. It’s crucial to pay attention to this inconsistency.
3) They deflect the blame
A key component of a genuine apology is accepting responsibility for one’s actions.
When someone is truly sorry, they acknowledge what they did wrong and take ownership of it.
However, if they’re not really sorry, they might try to deflect blame onto others or external circumstances.
They might say things like “I wouldn’t have done that if you hadn’t…” or “It was because of the situation that…”.
This behavior is linked to a psychological defense mechanism called “projection”.
Projection is when people defend themselves against their own uncomfortable impulses or feelings by denying their existence and attributing them to others.
It’s a way to avoid taking responsibility and facing the guilt or shame associated with their actions!
4) They’re quick to demand forgiveness
An apology is about expressing regret and making amends. It’s not about demanding immediate forgiveness.
When someone is genuinely sorry, they understand that the offended party might need time to heal and forgive. They respect that process and give them space.
On the other hand, if someone is pressing you to forgive them right after apologizing or getting annoyed when you’re not ready to do so immediately, it might be a red flag.
They could be more interested in clearing their conscience or maintaining their image than in your feelings.
5) They don’t try to make amends
In my opinion, one of the most telling signs of a genuine apology is the effort made to right the wrong.
When I apologize, I always ask myself, “What can I do to make things right?”
And I believe that’s a question all sincere apologizers ask!
However, if someone apologizes without making any effort to correct their mistake or prevent it from happening again, it might be a sign that they’re not truly sorry.
A hollow “I’m sorry” without any follow-up actions is like a band-aid on a deep wound – it simply won’t help in the long run.
6) They overdo the apology
It might seem like the more someone apologizes, the sorrier they must be.
However, that’s not always the case.
Over-apologizing or making a dramatic display of remorse could sometimes be an indication that the person is more focused on their own feelings of guilt than on your feelings of hurt.
It could also be a tactic to make you feel obliged to forgive them quickly.
A genuine apology doesn’t need theatrics. It is straightforward, sincere and focuses on acknowledging the mistake and making amends.
7) They downplay the impact of their actions
A genuine apology acknowledges the hurt or harm caused by one’s actions.
It shows understanding and empathy towards the feelings of the person who was wronged.
However, if someone tries to minimize or downplay the impact of their actions during their apology, it might be a sign of insincerity.
Statements like “It wasn’t that bad” or “You’re overreacting” are clear indicators that they’re not fully acknowledging the damage they’ve caused.
True remorse comes with understanding and respecting the other person’s feelings, no matter how big or small they perceive the mistake to be.
8) They repeat the offending behavior
Ultimately, the most revealing sign of whether an apology is sincere or not is if the person changes their behavior.
A genuine apology comes hand in hand with a commitment to not repeat the offending behavior.
However, if someone continues to do the same thing they’ve apologized for, it’s a clear indication that their remorse wasn’t real.
Their actions, in this case, speak louder than their words.
Being truly sorry means learning from your mistakes and making an effort to improve.
If this element is missing, the apology could very well be insincere.
Understanding apologies in a deeper way
The key takeaway here is that apologies are more than just words—they signify remorse, a commitment to change, and a step towards rebuilding trust.
Spotting insincere apologies isn’t about being cynical, but about understanding behavior and protecting your emotional well-being.
When someone apologizes, pay attention to their actions, behavior, and intentions, not just their words.
True remorse is shown through actions and real change, not just saying “I’m sorry.”
By understanding apologies more deeply, you pave the way for more genuine relationships and better emotional health!