8 things people spend on to appear rich (but just look desperate for status)

Olivia Reid by Olivia Reid | May 12, 2025, 4:03 pm

If someone buys a flashy car, you think they’re rich. If someone wears designer clothes, you believe they have taste.

That’s the surface of societal perceptions.

But let’s be honest, the reality is often more complex and laughable. Many people splurge on certain items to project an image of wealth, not realizing that their desperate attempts at status actually reveal more about their insecurities than their bank accounts.

We’ve all seen it, maybe even done it. Don’t worry, we’re not here to judge. We’re here to discuss 8 of those misguided purchases.

So, get ready for a light-hearted journey through the world of faux wealth and superficial status. And who knows? You might even pick up a few tips on how to spend wisely while still making a statement.

1) Luxury cars

Let’s get things rolling with the most obvious one.

Nothing screams “I’m rich” more than a shiny new luxury car, right? At least, that’s what some people seem to think. They believe that by driving around in a BMW or a Mercedes, they’ll automatically be perceived as successful and wealthy.

But here’s the thing – cars are depreciating assets. They lose value the moment you drive them off the lot. Not to mention the hefty maintenance costs that come with these luxury brands.

And let’s be real, many of those who finance these high-end vehicles are stretching their budgets to the limit, all for appearances. It’s not about transportation or even enjoyment, but about showing off.

Next time you see someone cruising down the street in a posh car, think: it’s not always an indicator of true wealth. Sometimes, it’s just a desperate attempt to appear rich. Quite sad when you think about it, isn’t it?

2) Designer outfits

I’ll admit it, I’ve been guilty of this one.

There was a time when I thought owning a closet full of designer clothes was the ultimate sign of success. I’d save up for months to splurge on a designer handbag or a pair of shoes, believing that they’d somehow elevate my status.

But over time, I realized that these extravagant purchases were less about personal style and more about trying to fit into an image of what I thought successful people looked like.

It’s not that there’s anything wrong with having nice things, but when the motivation behind buying them is to impress others, it’s a clear sign of insecurity – not wealth.

Now, I invest in quality over brand names and my bank account (and closet) are all the better for it.

3) Extravagant vacations

Jet-setting off to exotic locales and sharing sun-kissed selfies on social media has become a new measure of wealth. Who doesn’t want to sip cocktails on a beach in Bali or explore the ancient ruins of Rome?

But the truth is, travel is more accessible now than ever before. Flights are getting cheaper, and with a myriad of budget accommodations available, even the most far-flung destinations are within reach for many.

A 2018 study revealed that one in three American travelers go into debt to pay for vacations, often spending more on a single trip than they save in an entire year.

So, the next time you see an Instagram feed filled with glamorous vacation shots, remember – it’s not necessarily a sign of wealth. Many are just racking up credit card debt, pursuing an image of luxury that’s far from their reality.

4) Expensive jewelry

Diamonds are a girl’s best friend, right? Well, not always.

Sure, a bit of bling can certainly add a touch of glamour to any outfit. But when people start buying expensive jewelry purely as a status symbol, it can end up coming across as more desperate than classy.

Think about it. True wealth is often understated. The richest people in the world don’t need to flaunt their wealth because they’re confident in their status. They don’t need a flashy diamond ring or a gold watch to prove their worth.

So, if someone’s constantly flashing their expensive jewelry, it’s worth considering whether they’re actually rich or just trying to appear that way.

5) High-end gadgets

Let me tell you something, I love tech. There’s something fascinating about the latest gadgets and how they can make our lives easier.

But I’ve noticed a trend where people buy the most expensive tech products, not because they need them or because they’re tech enthusiasts, but because they want to appear rich.

I’ve seen people who barely know how to use their smartphones upgrade to the latest model every year. They’ll even buy high-end laptops when all they do is browse the internet and use basic office apps.

It’s clear that these gadgets are more about showing off than actual utility. It’s a desperate attempt to keep up with the Joneses, and honestly, it just makes them look out of touch with their true financial reality.

6) Living in posh neighborhoods

You might think living in a high-end neighborhood automatically means you’re wealthy. But here’s an interesting twist – it could be just the opposite.

Many people stretch their budgets to afford a house in a upscale area, thinking it will give them an air of affluence. They’re willing to live paycheck to paycheck, struggling with the upkeep, all for the illusion of status.

But truly wealthy people value financial security over appearances. They understand the importance of living within their means and building wealth, not just displaying it.

Living in a posh neighborhood? It’s not always a sign of wealth. Sometimes, it’s just a facade hiding a mountain of debt.

7) Frequent fine dining

Who doesn’t love a good meal at a fancy restaurant? The ambiance, the food, the experience – it’s all so enticing.

But some people take it a step further. They’re constantly dining out at high-end restaurants, posting pictures of their meals on social media. It’s as if they’re trying to paint a picture of a luxurious lifestyle.

The reality, however, is that frequent fine dining is an expensive habit. It can quickly drain your bank account, especially if it’s done more for show than for the love of good food.

Next time you see someone constantly posting about their extravagant meals, remember: it may be less about culinary appreciation and more about maintaining appearances.

8) Excessive credit card spending

Here’s the big one. Credit cards can create an illusion of wealth. They allow you to buy things you can’t afford, leading to a lifestyle that’s beyond your means.

Many people fall into the trap of using credit cards to finance their attempts at appearing rich. They buy designer clothes, gadgets, and even vacations on credit, accumulating a mountain of debt.

But true wealth isn’t about spending money you don’t have. It’s about building assets, saving, and investing wisely.

Excessive credit card spending isn’t a sign of wealth, but rather a dangerous path towards financial instability. It’s the epitome of trying to appear rich while being poor underneath it all.

Reflecting on true wealth

If there’s one thing to take away from this, it’s that true wealth and status can’t be bought or faked. It’s not about the car you drive, the clothes you wear, or the neighborhood you live in.

True wealth comes from financial stability, from living within your means, from investing wisely. It’s about knowing your worth and not feeling the need to prove it to others.

The pursuit of status can often lead us down a path of financial instability and unnecessary stress. Instead of trying to appear rich, why not focus on building genuine wealth?

The richest people are often the ones who don’t feel the need to flaunt their wealth. They understand that their value comes from who they are, not what they own.

So next time you’re tempted to make a purchase just to impress others, take a moment to reflect. Is it really worth it? Or is it just a desperate attempt for status? The answer might surprise you.