How to speak with confidence: 9 tactics of persuasive speakers

Mia Zhang by Mia Zhang | September 10, 2024, 11:47 pm

Confidence is key when it comes to effective communication. But let’s be honest, not all of us were born with a silver tongue.

Speaking confidently isn’t about dominating conversations or belittling others. It’s about voicing your thoughts and ideas in a way that engages and persuades your listeners.

The good news? You can learn to speak with confidence. In fact, there are certain tactics that persuasive speakers use to command attention and sway their audience.

Below, I’m going to share these tactics with you. So that next time you speak, you’ll do it with poise and assurance.

1) Know your stuff

Confidence in public speaking often stems from competence. You can’t effectively persuade others if you’re unsure about your own material.

As a speaker, your job is to be the expert on the topic at hand. This doesn’t mean you need to know every single detail, but you should have a strong grasp of the key points and be ready to answer questions.

Consider this: When you’re passionate about a topic, don’t you naturally speak more confidently about it? That’s because you know what you’re talking about.

My point being: Always do your homework. Understand your subject matter inside out. The more you know, the more confidently you’ll speak and the more persuasive you’ll be.

2) Practice makes perfect

I can’t stress this enough: practice is key to confident speaking.

Take it from my personal experience. I remember the first time I had to give a presentation in front of a large audience. I was nervous and could feel my voice shaking. I stumbled over my words and forgot some of my key points. It was a disaster.

But did I let that stop me? No way.

I went home and practiced in front of the mirror, over and over again. I recorded myself to see where I needed to improve. With time, I became more comfortable with the material and my delivery improved.

Today, after years of practice, I’m no longer that nervous presenter. I can confidently share my ideas, engage with my audience, and handle unexpected questions on the fly.

3) Mind your body language

It’s not just what you say, it’s how you say it. Did you know that up to 93% of communication is non-verbal? This includes your body language, facial expressions, and tone of voice.

Your physical demeanor can either enhance or undermine your message. If you’re slouched with your arms crossed, you might appear defensive or uninterested, no matter how confident your words are.

Stand tall, make eye contact, and use natural gestures to reinforce your points. These subtle signals can convey confidence and make you more persuasive. 

4) Embrace pauses

Believe it or not, silence can be a powerful tool in your public speaking arsenal.

When used correctly, pauses can give your audience time to digest your points, heighten anticipation, and emphasize key messages.

Many of us rush through our speeches in a bid to get it over with or due to nerves. But speaking at a breakneck speed makes it hard for your audience to follow along and it can come across as though you’re not confident in what you’re saying.

Slow down. Breathe. Embrace the pause. It might feel awkward at first, but with practice, you’ll find that these moments of silence can make a big impact on your overall delivery.

5) Connect with your audience

Speaking confidently is not just about delivering your speech. It’s also about connecting with your audience.

One way to do this is by using relatable examples or stories. People are more likely to engage with and remember information when it’s tied to a story they can relate to.

Also, consider who your audience is. What are their interests? What problems are they facing? Tailor your speech to speak directly to these points. When your audience feels that you understand them and their needs, they’re more likely to listen and be persuaded by your words.

6) Believe in your message

Speaking with confidence comes from a place of authenticity. You need to truly believe in what you’re saying.

If you’re passionate about your message, it shows. Your enthusiasm and conviction can inspire and engage your audience in a way that facts and figures alone can’t.

I’ve seen speakers who may not be the most eloquent or charismatic, but their genuine belief in their message shines through, captivating their audience.

So speak from the heart. Believe in what you’re saying. Your sincerity and conviction will lend you a level of confidence that can’t be faked. And that, my friends, is truly persuasive.

7) Accept that nerves are part of the process

I used to struggle with public speaking. The thought of standing up in front of a room full of people would send me into a cold sweat. My mind would go blank and I’d stumble over my words.

But as I continued to speak in public, I realized something important. Those nerves? They’re not a sign of weakness or ineptitude. They’re a sign that you care about doing a good job.

The truth is, even the most accomplished speakers feel nervous at times. The key is not to eliminate those feelings, but to channel them into energy that can fuel your presentation.

8) Be prepared for questions

No matter how well you know your topic, there’s always a chance someone in your audience will ask a question that catches you off guard.

It’s easy to feel flustered in these moments, especially if you’re already feeling nervous. But being prepared for unexpected questions can give you a huge confidence boost.

Before your speech, try to anticipate the questions your audience might ask. Practice your responses so you’re not caught off guard. And remember, it’s okay to say “I don’t know” sometimes. Honesty is always better than trying to bluff your way through an answer.

9) Confidence is a journey, not a destination

Here’s the bottom line: confidence isn’t something that happens overnight. It’s a skill that you build and improve over time.

Each speech, each presentation, each conversation is an opportunity to learn and grow. Every stumble, every moment of doubt, is a chance to become better.

So be patient with yourself. Celebrate your progress, no matter how small. Every great speaker started somewhere.

Final thoughts: Speaking with confidence

At the heart of it all, speaking with confidence is about embracing your unique voice and sharing your perspective with the world.

Remember that great speakers weren’t born that way. They too faced their share of nerves, stumbled over their words, and experienced moments of self-doubt. But they pressed on, refined their skills, and learned from each experience.

And let’s not forget, confidence is not a static state but a continuous journey filled with growth and learning opportunities. So keep practicing, keep refining, and most importantly, keep believing in yourself.