I spent years going to every event I was invited to and smiling through every surface-level conversation because I believed that wanting to be alone instead was a character flaw I needed to correct — and then one day I stopped going and discovered that the life I’d been treating as a consolation prize was actually the one I wanted

Cole Matheson by Cole Matheson | March 6, 2026, 3:14 pm

Picture me at 28, standing in another crowded bar, plastic smile plastered on my face, nodding along to someone’s story about their weekend while mentally calculating how many more minutes until I could politely excuse myself.

I was exhausted. Not from the conversation itself, but from the constant performance of being someone I wasn’t.

Fast forward to last Saturday night. I’m home, reading a book about behavioral economics, cup of tea cooling on the coffee table. My phone buzzes with an invite to a last-minute gathering. I glance at it, smile, and text back “Thanks for thinking of me, but I’m staying in tonight.”

No guilt. No FOMO. No second-guessing.

The journey between those two versions of myself took years and a lot of uncomfortable realizations about who I actually am versus who I thought I should be.

The myth of the social butterfly

Growing up, we’re fed this narrative that popular equals successful. That networking is everything. That introverts need to “come out of their shells” to thrive.

I bought into all of it.

Throughout my twenties, I forced myself to attend every happy hour, every birthday party, every networking event. I’d stand there making small talk about the weather, sports teams I didn’t follow, and TV shows I’d never watched.

The worst part? I genuinely believed something was wrong with me for preferring a quiet evening with a good book over another night of surface-level conversations.

Susan Cain talks about this in “Quiet.” She describes how Western culture has created what she calls the “Extrovert Ideal,” where we value gregarious, alpha personalities above all else.

Reading that was like someone finally turning on the lights in a dark room I’d been stumbling through for years.

The corporate years taught me all the wrong lessons

My time in corporate only reinforced these beliefs. Success meant being visible. Being visible meant showing up everywhere, shaking hands, remembering names, playing the game.

I got pretty good at it too. Climbed the ladder, built the network, collected business cards like baseball cards.

But here’s what nobody tells you about those relationships. When I finally left to pursue writing, most of those connections evaporated overnight. People who I thought were friends stopped returning calls once I couldn’t offer them anything professionally.

It stung at first. Then it was liberating. I realized I’d been maintaining dozens of relationships that were about as deep as a puddle.

I still occasionally consult for startups about avoiding the mistakes I made, and one thing I always tell founders is this: authentic connections beat quantity every single time.

You know what’s funny? The authentic writing I do now, where I’m actually myself, connects with more people than all that polished corporate speak ever did.

The turning point came from pure exhaustion

The shift didn’t happen overnight. It was more like death by a thousand paper cuts.

There was the Sunday brunch where I sat for three hours discussing real estate prices while internally screaming.

The networking event where I collected fifteen business cards from people whose names I forgot before I even left the venue.

The birthday party where I hid in the bathroom scrolling through my phone because I needed five minutes of not pretending to be fascinated by someone’s vacation photos.

One particular Friday night stands out. I’d already been to two work events that week. A friend texted about drinks downtown. I was lying on my couch, completely drained, and I actually started crying at the thought of having to go out again.

That’s when it hit me. Why was I doing this to myself?

I texted back that I couldn’t make it. Then I turned off my phone, made myself dinner, and spent the evening reading.

It was one of the best nights I’d had in months.

Learning to embrace solitude without shame

After that night, I started saying no more often. Each time got a little easier.

“Sorry, can’t make it tonight.”

“Thanks for the invite, but I’m taking a night in.”

“I appreciate you thinking of me, but I’m going to pass.”

The world didn’t end. People didn’t hate me. In fact, most people didn’t even care that much.

I started noticing something else too. When I did choose to go out, I actually enjoyed it more. Because I was there by choice, not obligation.

I recently started rock climbing at an indoor gym, and it’s perfect for me. Social enough that I’m around people, but focused enough that small talk is minimal. Everyone’s too busy not falling off the wall to discuss the weather.

Quality over quantity changed everything

Once I stopped trying to maintain relationships with everyone, I had energy for the people who actually mattered.

Instead of thirty surface-level friendships, I now have maybe five or six deep ones. People who I can sit in comfortable silence with. Who don’t expect me to be “on” all the time.

These are the friends who understand when I need to recharge. Who know that me wanting to stay home has nothing to do with them and everything to do with how my brain processes social interaction.

Daniel Kahneman wrote about cognitive load in “Thinking, Fast and Slow.” Social interactions, especially forced ones, require enormous mental energy for introverts. It’s not that we don’t like people. We just need to be selective about how we spend that energy.

The unexpected benefits of choosing yourself

Here’s what surprised me most about embracing my introverted nature: my life got better in ways I didn’t expect.

My work improved dramatically. All that energy I used to spend on maintaining my social facade? I channeled it into writing, reading, thinking deeply about topics that fascinated me.

My mental health stabilized. The constant anxiety about upcoming social obligations disappeared. Sunday scaries became Sunday satisfaction.

I discovered hobbies I actually enjoyed. Turns out, when you’re not exhausted from pretending to be someone else, you have energy to figure out what you actually like doing.

I’m still working on accepting that not everyone will like me, and that’s okay. The people who matter will appreciate the real version, not the performance.

Rounding things off

If you’re reading this and feeling that familiar exhaustion from trying to be someone you’re not, know that it’s okay to stop.

It’s okay to prefer books to bars. It’s okay to need alone time to recharge. It’s okay to have a small circle of close friends instead of being everyone’s acquaintance.

The life I thought was a consolation prize turned out to be exactly what I needed. The quiet evenings, the deep conversations with select friends, the time to think and create and just be.

I’ve mentioned this before, but real growth often comes from subtraction, not addition. Sometimes the bravest thing you can do is stop trying to be everything to everyone and start being yourself.

Your ideal life might not look like what society says it should. Mine certainly doesn’t.

And that’s perfectly fine.

Cole Matheson

Cole Matheson

Cole is a writer who specializes in the fields of personal development, career, and relationships, offering readers practical and actionable advice. When Cole isn’t writing, he enjoys working out, traveling, and reading nonfiction books from various thought leaders and psychologists. He likes to leverage his personal experiences and what he learns from reading when relevant to give unique insights into the topics he covers.